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About Us

Flying Frog creates and publishes educational and inspirational books and activity kits for children ages 0-12.  Founded in 1993, we celebrated our 25th anniversary in 2018. With worldwide reach and more than 150 million items produced in over 30 languages, we listen closely to our customers as we strive to enthuse, entertain, and educate. We take pride in our ability to create original material or to adapt existing content to meet our customers’ needs.

In 2018, we started Grow with STEAM, a Flying Frog imprint that seeks to bring STEAM (Science, Technology, Engineering, Arts, and Math) concepts to our youngest learners (0-3). Developed with leading early childhood educators, Grow with STEAM books provide educators and parents tools to spark curiosity and critical thinking.

Why are we called Flying Frog?  Our founder was traveling in the rainforests of Indonesia when he was mesmerized by the sight of colorful frogs flying from tree to tree. In fact, they were actually gliding, since frogs cannot fly. Nevertheless, he decided that when the time came to create his publishing company, it would be named Flying Frog. That day came soon enough, and Flying Frog Publishing was born.